No one would deny that Rapha was responsible for ushering in a new era of road cycling when it launched in 2004.

Now a truly global brand, Rapha has widened its agenda well beyond kitting out cyclists. Founder Simon Mottram’s much-publicised mantra of making cycling the most popular sport in the world is a lofty ambition but Rapha is committed to its goal.

Johnny Red founder Graham Hutson co-ordinated global PR at Rapha prior to setting out on his own, and continues to provide UK PR representation for the brand.