Nordic cycle clothing brand Isolés believes the spirit of cycling starts from within, regardless of how, where, or with whom we ride. This is a brand that oozes Danish design sensibilities and is particularly focused on using sustainable fabrics wherever possible in its garments.

The term ‘Isolés’ derives from the name given to the group in the Tour de France that forms behind the GC on mountain stages, which is intent only on finishing within the time limit. For the brand, this notion has been translated to putting data and performance second to the experience and pleasure of the ride.

Johnny Red Media has provided copywriting, brand consultation and PR services for Isolés. We were also brought in to work with the founder on website copy and video script writing.